A Clear Message

June 14, 2017
A Clear Message
Brand messaging, small business messagin

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There are all kinds of definitions for messaging. 

Brand messaging, marketing messaging, promotional messaging, even a message in a bottle!

What works for you will depend on what is unique about you, your business or service.  You can and will attract potential followers by demonstrating that you understand their needs.  That your services will satisfy a need and that you care.

Your consumer wants you to know “them”.  Do you really know who your customer or follower is? What do they like?  Is your business prepared to deliver?  Who are your competitors?  What do they offer that you don’t?  Do they have a solid and consistent message?  What sets you apart from them?

Your message must to be unique to you.  It must clearly state, in the simplest terms what you or your business is about and why someone (anyone) should even consider you.

In an age where there are several niches for every consumer category, your unique voice and message will be key to success.

Why are you here?  Will anyone care.  What is your message?

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy